BAR & BEVERAGE

Our mission is to deliver a Restaurant and Bar prototype concept into one that can be universally understood and appreciated for full service brands in 1st and second tier cities worldwide. Low in labor costs and high in profit margins.

Our mission is to deliver a Restaurant and Bar prototype concept into one that can be universally understood and appreciated for full service brands in 1st and second tier cities worldwide. Low in labor costs and high in profit margins.

A versatile bar solution aimed at a wide audience that incorporates different moods and functionalities into one: An all-day bar concept.

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Our mission is to deliver a Restaurant and Bar prototype concept into one that can be universally understood and appreciated for full service brands in 1st and second tier cities worldwide. Low in labor costs and high in profit margins.

A versatile bar solution aimed at a wide audience that incorporates different moods and functionalities into one: An all-day bar concept.

Get Started

The Concept

The Concept

Brand Words

Urban

The contemporary space reflects current trends prevalent in cosmopolitan cities around the world, while maintaining the intimate, personal atmosphere of a favorite neighborhood bar.

Feminine

Warm woods, greenery, and artistic florals punctuate the space, lending a residential feel that provides a soothing counterpoint to the urban bustle.

Casual

From uniform and tabletop designs to the approachable style of service, the Hilton Bar’s relaxed and casual personality allows it to transition naturally throughout the day and to accommodate every guest’s individual needs.

Engaging

High-tops, communal tables, quiet lounge chairs, and stools at the bar provide a diversity of seating options that create an engaging, multi-dimensional space in which to chat with fellow travelers, dine in a pleasant ambiance, or focus on work.

Key Attributes

Lounge

The “living room” of the space. Guests can relax or work in comfort, slightly secluded but within reach of the bustling bar and kitchen. Seating styles accommodate both single travelers and groups, while custom cocktail tables allow guests to enjoy all meals of the day—from breakfast, to tea, to cocktails and appetizers.

Bar

A central bar provides an active focal point that energizes the entire space throughout the day. Guests can grab a coffee or a pastry in the morning, and return for a cocktail come evening.

Bistro

A central bar provides an active focal point that energizes the entire space throughout the day. Guests can grab a coffee or a pastry in the morning, and return for a cocktail come evening.

Concept Strategy

Inviting, Warm Personality

Inviting, Warm Personality

Inviting, Warm Personality

Concept Strategy

The Hilton Bar’s inviting, warm personality is apparent in the softened edges and curves seen throughout the space, as well as the cozy textures, feminine finishes, and curated accessories that conjure the sense of home.

Guests will feel like they have arrived at a friend’s house for an intimate gathering—an atmosphere of familiarity and casual entertainment that begins when the chef greets diners at the door, like the host or hostess of a dinner party. Touches of greenery, home-inspired accessories like utensil holders, and artfully arranged shelving complete the approachable vibe and encourage guests to linger, converse, and relax at this “all-day” bar.

Concept Models

Lifestyle Model
Urban Model
Resort Model
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