Lifestyle Model

Take a Look

Environmental Direction

Music, Lighting, Ambiance

Music, Lighting, Ambiance

Music, Lighting, Ambiance

Environmental Direction

MUSIC

Moody, feel good music that evolves during the day to become more up beat in the evening

LIGHTING

Bright during the day, accentuated with large bay windows for natural light. Moody and intimate in the evening, dimmed lighting, candle holders and scattered side table lamps and iconic lighting on action stations, ie bar counter, storage shelf, beer and wine wall.

AMBIANCE

Casual, relaxed atmosphere throughout, music playing in the background during the day allowing meetings, professional or friendly. Evening mood to be more noisy and vibrant.

Private meeting room that can be used for professional, inspirational meetings. Up to 8 people, with see through retractable curtains

High table with USB plugs

Free wifi and inspirational setting for laptop surfers

Various mood and sing zones: bar, bistro, lounge, high table, PDR

Iconic lamp shades to reflect the architecture of the local neighborhood

TV screen with mirror technology

Local Vibe

Tailored to the Individual Location

Tailored to the Individual Location

Tailored to the Individual Location

Local Vibe

Every iteration of the concept is tailored to the individual location to provide a true sense of place, and make a memorable impression on guests that is specific to the setting. Bespoke elements like artwork, greenery, and the music selection will reflect each city’s culture and ethos. Local florists, artists, and artisans will collaborate to make each bar feel truly unique.

Partnership with local florist to curate seasonal and climate appropriate plantings and table top accents

Unique planters from local artists

Music display in lounge millwork that caters to local crowd. Music should correlate to what is being heard within the bar. Potential for guests to download each city playlist.

Large scale art piece done by local artist that gives guests a sense of place

Accessories and smaller art pieces within lounge millwork that reflect the local neighborhood. A collection of items unique to each city.

Bar Zone

Key Design Attributes

Key Design Attributes

Key Design Attributes

Bar Zone

KEY DESIGN ATTRIBUTES

Blending a modern spirit with vintage charm, the bar is soft and inviting, like the home of a host or hostess at a dinner party. The beverages focus on local and artisanal spirits, and an extensive beer and wine list accompanies the assortment of craft cocktails.

ATTRIBUTES

Lockable liquor display, still asethically pleasing when closed

Beer taps

Integrated lighting and overhead storage feature

Mirrored tvs

Back lit stone shelving

Espresso machine

FINISHES

Marble or solid surface counter

Concrete, tile or terrazzo flooring

Copper and brass metal details

Mill work shelving

Fluted wood accent

Bistro Zone

Key Design Attributes

Key Design Attributes

Key Design Attributes

Bistro Zone

KEY DESIGN ATTRIBUTES

Upon being greeted by the chef and glimpsing the open kitchen, guests will immediately feel like they are part of the action. Stylized shelving, transparent storage, and a quirky bar cart add a touch of homey appeal. The mood is completed by soft lighting, fresh and delicious cuisine, and an upbeat yet soothing atmosphere.

ATTRIBUTES

Chef prep counter

‘Bar cart’ with cooking ingredients and props

Styled shelving with integrated lighting

Service station with glassware storage

Customer counter with flip-down or swing stools and under counter induction burners for flexibility of use for hot buffet. When counter is used for buffet, stools must be designed so they are out of customer's way

Espresso Machine

FINISHES
Marble or solid surface counter at customer counter

Copper counter and fluted wood chef counter

Concrete, tile or terrazzo flooring

Copper and brass metal details

Mill work shelving

Fluted wood accent

Lounge Zone

Key Design Attributes

Key Design Attributes

Key Design Attributes

Lounge Zone

KEY DESIGN ATTRIBUTES

Versatile seating, soft textures, and personal touches and accents lend a relaxed yet polished air to the lounge space. Guests can sink into plush couches or plug in at a communal working table. Hanging plants, a wine display, and a mural hand-painted by a local artist complete the space.

ATTRIBUTES

Versatile seating offering single and group travelers a variety of options

Communal table with plug and play

Millwork shelving for art and accessory display

Wine display

Hanging plants

Mural depicting local art

FINISHES

Painted Millwork shelving

Menu Direction

60/40

60/40

60/40

Menu Direction

The menu is beverage led (60/40) but does encourage to eat small bites as well. The core DNA of the drinks list includes crafted beer and affordable wines, juices and gourmet tea and coffees. Classic and sophisticated cocktails can also be part of the menu according to the tier concept level chosen.

Most drinks look homemade with glassware to reflect this. Some signature moments and touches to emphasize the neighborhood and homely feel.

Crafted beer, bottle and tap. Table wine, affordable and quality, in carafe, by the glass and by bottle Fresh juice selection Gourmet coffees & teas Smoothies, garnites Sangrias and large punch cocktail bowls/jars to share

CLEANER COCKTAILS

Classics that are carefully crafted, beautiful to look at & wonderful to taste

LEANER COCKTAILS

Tried and trusted drinks given a modern-day spin

FRESHER COCKTAILS

Wherever the seasons go

Menu Details

Cocktails
CANS, BOTTLES, TAP
  • Kernel Citra Pale Ale
  • Camden Hefeweizen
  • Four Pure Lager
  • Five Points Red Lager
  • Session IPA
FRESHER COCKTAILS
  • Nutella and Banana
  • Monte Christo Mallorca—2 Eggs, Ham, Muenster, Powdered Sugar
HOUSE COCKTAILS
  • A refined list of drinks specially crafted with local ingredients and seasonal influences, designed for easy drinking at any time of day.
BEER BASED HOUSE COCKTAILS
  • Shaky Pete’s Ginger Brew: Gin, Ginger, Lemon and Lager
  • Uncle Sam’s Boston Daiquiri: Sam Adams Boston Lager, Chairman’s Reserve spiced rum, lime, orange liqueur, gomme, whiskey bitters
SPIRIT BASED HOUSE COCKTAILS
  • House Hard Soda: ask for today’s variation of spirit-based soda: glass or jug
  • Hops & Glory: Hop Gin, Lemon, Cocchi Americano and IPA Syrup
  • Silver Screen: Popcorn washed Old Forester bourbon, Bespoke-a-cola reduction, “3D” bitters, lemon oils, snacks
HOUSE BOTTLES SINGLES AND TO SHARE
  • Long Islay Ice Tea: Laphroaig 10, malted juniper, British agave, orange oils, coke
  • East End Rickey: Gin, Green Apple, Wormwood and Dandelion Soda
Beverages
FRESHLY PRESSED JUICES
  • Green: Kale, Apple, Lime and Ginger; + Velho Barreiro Cahaca
  • Red: Watermelon, strawberries, lime, elderflower, black pepper; + Sipsmith Vodka Shakes
  • Banana, oat, almond milk, cinnamon, honey
  • Raw cacao, avocado, almond milk, date, coconut oil, vanilla
COFFEES AND TEAS
  • Espresso-based specialty coffees
  • Counter-based fresh drip coffee
  • Selection of specialty teas
Food Menu
CURED MEATS
  • Serrano Ham
  • Saucisson Sec
  • Chorizo de Palacios
BITES
  • Roast chicken croquettes
  • Spiced almonds
  • Spanish green olives
SOUP OF THE DAY
  • Red Lentil and Chard; Swede and Harissa; Kale, Spring Onion and Potato
SALADS AND SANDWICHES
  • Baby spinach, pearl barley, broccoli, tomatoes and za’atar
  • Crispy duck salad, watermelon, cashews, sesame, soy
  • Spring salad (baby greens, asparagus, edamame, mustard seed vinaigrette)
  • Roasted turkey on seven-grain bread, avocado, lemon aioli
  • Prosciutto, mozzarella, rocket and giardiniera
Brunch
FROM THE BAKERY
  • Croissant/pain au chocolat/pecan pain au chocolat
  • Toasted courgette bread, honey
  • Pumpkin seed and carrot muffin
  • Sour cherry and cinnamon wholewheat muffin
FRUITS, GRAINS AND SEEDS
  • Honey roast oats, seeds and nuts, grated apple, pomegranate and greek yogurt
  • Chia seed pudding, blackberries, toasted buckwheat, honey and coconut yogurt
  • Fruit salad, rose and keffir lime syrup
COOKED BREAKFAST
  • Two soft boiled eggs, sourdough soldiers
  • Tea-smoked salmon, poached eggs, English muffin
  • Meyer lemon ricotta pancakes, orange-poached rhubarb, greek yogurt
  • Smoked streaky bacon, slow-roasted tomatoes, herb mushrooms
  • Eggs Benedict, honey and orange cured ham
  • Smashed avocado, chili sambal, toast
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